I know I’m behind the 8-ball with this one. Golly, I got the email a whole six days ago now, but this is one of the more clever framing/designs I’ve seen for a mass email action to lobby politicians. It’s part of a campaign for environmental water flows to the Murray-Darling river system by The Wilderness Society.

I’d say it’s better executed (though not as active or daring!) than the similarly-themed Greenpeace banner-sized invoice delivery to BHP Billiton.
Source: secure.wilderness.org.au
‘An interesting fact about white people’ writes Lander, ‘is that they firmly believe that all of the world’s problems can be solved through “awareness”’. Lander continues: ‘This belief allows them to feel that sweet self-satisfaction without actually having to solve anything or face any difficult challenges. Because, the only challenge of raising awareness is people not being aware. In a worst-case scenario, if you fail someone doesn’t know about the problem. End of story.’
While social media tools like Facebook and Twitter certainly didn’t invent the BPPA, they have lowered the threshold, making it easier than ever to jump on a bandwagon to nowhere.
The Copenhagen Conference should be the last of its kind.
…
The NGOs attending such events are largely wasting their time and resources, for their influence is not in numbers or utterances made during the sessions but in how they have stacked the national cards through campaigning back home, that took place years or months in advance. Yes have signs of mass public concern: people gathered in the streets, are important but they need the legitimacy of being popular expression, not just protests by foreign activists assembled for the purpose. In the case of the build up to COP15 the moment to send such a signal was not at Copenhagen itself but in New York, around the UN ‘Climate Summit’ held in September 2009.
…
The jet-set climate-talks format generates episodic news bites but keeps ‘climate’ (or any other topic consigned to the UN other-world) as a subject whose progress must wait for the ‘next time’. So long as NGOs persist in supporting this model, it will survive.
Campaign Strategy Newsletter No. 56 - January 2010 - Epics Issue
I really appreciate this analysis. Always pretty good stuff from the campaign strategy newsletter, consider subscribing!
Source: mail.google.com

